Daniel Lerner ( 1958 ) saw mass media as the main catalyst for social change

Daniel Lerner ( 1958 ) saw mass media as the main catalyst for social change

That a relationship between exposure to mass media, particularly news media, and attitudes exists has been supported by additional scholarship, particularly in the United States ( Delli Carpini and Keeter 1996 )

While mass media have been less studied, some theorists focused on the role that they play in modernization and argued that it was the key agent in bringing about development. Leggi tutto “Daniel Lerner ( 1958 ) saw mass media as the main catalyst for social change”